LinkedIn is embracing video content as it gains momentum on the platform, introducing new features to enhance user experience.
Microsoft-owned LinkedIn reported a 36% increase in video uploads compared to the previous year, alongside a 100% rise in video creation on the platform itself.
To support this growing trend, the professional social network is rolling out updates, including a full-screen vertical video display available on both web and mobile.
Shifting Toward a Vertical Video Format
The introduction of vertical videos aligns with broader trends seen on platforms like TikTok and Instagram.
LinkedIn users can now select individual videos and swipe or click through additional content seamlessly. However, the experience stops short of becoming a complete TikTok-style feed.
This strategic shift follows Microsoft’s recent earnings report, which highlighted LinkedIn’s 9% year-over-year revenue growth.
With over 1 billion users worldwide and premium subscriptions generating more than Rs 2 billion in revenue, the platform seems poised to leverage video content as a key driver for engagement and advertising.
Enhanced Tools for Video Interactions
LinkedIn is rolling out several features to improve how users engage with video content:
- Profile Preview: Viewers can check a creator’s profile without leaving the video, streamlining the process of following and connecting with professionals.
- Video Carousel in Search Results: Video content now appears alongside traditional links, potentially reshaping user discovery.
- Analytics for Creators: LinkedIn is developing tools to track average watch times, providing insights for crafting more effective video strategies.
Though LinkedIn has yet to release a full-screen player similar to TikTok or Instagram, internal testing is reportedly underway. These ongoing developments aim to make the platform more interactive and visually engaging.
User Experiences
Several users have already spotted a “Videos for You” section in their feeds, offering personalized content. The addition of a dedicated “Video” button to the app’s main menu further underscores LinkedIn’s shift toward visual-first strategies.
One user shared a case study after posting four vertical videos in five days. One of these videos gained significant traction, generating thousands of impressions and driving both engagement and new leads.
This success highlights the potential for users looking to expand their reach through video.
Analytics as a Performance Indicator
Videos featured in LinkedIn’s dedicated video feed often exhibit higher engagement metrics. Creators can identify high-performing content by analyzing impressions through LinkedIn’s analytics dashboard.
In contrast, videos that don’t make it to the feed tend to see fewer views and interactions.
Positioning as a Thought Leader
As LinkedIn becomes more saturated with content, the vertical video format offers a unique opportunity for professionals to stand out.
Leveraging this medium can help individuals position themselves as thought leaders while capturing audience attention in a visually engaging way.
Mindset Shift for Video Creation
Many professionals hesitate to create video content due to fears of appearing unprofessional. A useful mindset shift involves focusing less on personal insecurities and more on delivering value to the audience. This approach enables creators to build trust and strengthen connections.
Experimentation as a Key Strategy
To fully harness LinkedIn’s video capabilities, professionals are encouraged to experiment with different content formats and analyze results over time. Testing various approaches can reveal what resonates most with their audience.
As LinkedIn adapts to evolving user behavior, its video-centric developments not only enhance the user experience but also pave the way for future monetization strategies through advertising and subscription services.
For now, professionals can anticipate a richer, more seamless video experience as LinkedIn continues its visual content push.
