At Adobe Summit 2025 in Las Vegas, Adobe Launched a range of AI-powered enterprise tools aimed at improving data analysis and marketing operations.
Highlights
These innovations, showcased under the “Adobe Sneaks” initiative, highlight potential future additions to the Adobe Experience Platform (AEP).
While there is no official confirmation on their release, these tools emphasize AI-driven automation in business analytics and marketing optimization.
AI-Powered Enhancements in Data Analysis and Marketing
Among the key highlights was Project Slide Wow, a tool designed to convert raw data from Adobe Customer Journey Analytics into visual presentations.
It allows users to create slide decks with charts, graphs, and images, simplifying complex datasets while enabling direct queries for data-backed visual responses.
Another AI-powered solution, Project Perfect Context, analyzes external market factors—such as economic trends, product costs, and major announcements—and correlates them with internal company data.
This approach helps businesses identify potential risks and opportunities while refining their marketing strategies.
For creative and marketing teams, Project Vision Cast integrates AI-driven data insights with brand imagery, generating campaign mockups based on early performance indicators.
Using Adobe’s Project Concept, the tool enables businesses to create data-informed visualizations for more effective marketing strategies.
Meanwhile, Project Site Leap streamlines website updates by leveraging AI to analyze images and text. It ensures brand consistency by automatically aligning webpages with updated branding requirements through Adobe Experience Manager (AEM).
Other AI-driven tools include:
- Project Get Savvy – AI-powered content and visual generation.
- Project Frame Sense – AI-assisted video-based analysis.
- Project Panorama – An interactive mapping tool that visualizes mobile app user journeys.
These developments reflect a broader enterprise technology shift, where businesses increasingly rely on AI-powered automation to manage complex data efficiently.
Adobe Experience Platform Agent Orchestrator
One of the standout innovations introduced at the summit was the Adobe Experience Platform Agent Orchestrator. This tool features ten purpose-built AI agents designed to optimize website performance, manage content, refine target audiences, and personalize customer experiences.
By seamlessly integrating with both Adobe applications and third-party software, the Agent Orchestrator provides businesses with a flexible AI-driven solution to enhance customer engagement and marketing effectiveness.
Adobe Experience Platform AI Assistant
Another notable advancement is the Adobe Experience Platform (AEP) AI Assistant, a generative AI-powered conversational interface embedded within Adobe Experience Cloud applications.
The AEP AI Assistant enables businesses to:
- Automate tasks and streamline workflows.
- Simulate outcomes for strategic decision-making.
- Generate new audiences and optimize customer journeys.
- Provide content generation, automation, and predictive insights.
Companies like General Motors and Hanesbrands have already started using the AEP AI Assistant to enhance productivity and data accessibility across their organizations.
Strategic Partnerships and Long-Term Vision
Adobe also announced strategic partnerships with leading consulting firms and technology companies to enhance AI customization and integration across industries.
Despite these advancements, Adobe’s stock experienced a slight decline, which CFO Dan Durn attributed to the company’s focus on long-term AI strategy rather than immediate financial gains.
Adobe’s vision is to gradually integrate AI across its product lineup, with an expectation that 100% of its revenue will be influenced by generative AI in the future.
The Future of AI in Business Intelligence
While these AI tools are still in development, their potential applications indicate a growing shift towards AI-assisted decision-making in business intelligence, marketing, and content management.
As AI adoption expands, Adobe’s innovations could play a pivotal role in reshaping how enterprises approach data analysis, automation, and customer engagement.
