Acer is set to re-enter the Indian smartphone market, with two new devices scheduled to launch on April 15, according to a teaser published on Amazon India.
Highlights
The promotional content, tagged with the phrase “The next horizon,” highlights a prominent rear camera design, suggesting an emphasis on imaging features.
While Acer has not officially confirmed the device names, recent listings and leaks indicate the upcoming smartphones are likely the Acerpure Acerone Liquid S162E4 and Acerone Liquid S272E4.
Launch Date and Amazon Microsite
The launch, initially expected on March 25, appears to have been rescheduled without public announcement.
The updated release timeline is now supported by a dedicated Amazon India microsite. Though the teaser does not mention model names, specifications previously published on the Acerpure India website closely align with earlier leaks, offering a clearer picture of the devices set to debut.
Expected Specifications: Acerone Liquid S162E4 and S272E4
The Acerone Liquid S162E4 is expected to feature a 6.5-inch HD+ LCD display protected by Corning Gorilla Glass 5, and will likely be powered by the MediaTek Helio P35 chipset.
The device may include a dual rear camera setup, combining a 16MP primary sensor and a 0.08MP auxiliary lens, while a 5MP front-facing camera handles selfies and video calls. It is also rumored to include 4GB RAM, 64GB storage, and a 5,000mAh battery, running on Android 14.
The Acerone Liquid S272E4, potentially the more premium option, may offer a 6.7-inch display and a 20MP + 0.3MP rear camera combination.
It is also expected to utilize a version of the MediaTek Helio P35 chipset and will match the S162E4 in terms of RAM, storage, battery capacity, and software version.
Brand Strategy and Market Positioning
This launch marks Acer’s re-entry into the smartphone market in India, a move that signals the company’s effort to diversify beyond its core PC and accessories business.
The devices are being launched in collaboration with Indkal Technologies, which holds a brand licensing agreement with Acer Inc. This partnership is aimed at leveraging Indkal’s experience in the Indian market to ensure a smoother rollout and positioning of Acer’s mobile offerings.
Focus on AI Features
Promotional materials mention “AI-powered starlight precision,” suggesting that artificial intelligence will play a central role in the user experience.
While details remain limited, this indicates an emphasis on software-driven enhancements, possibly in imaging, battery management, or UI optimization.
Clarifying the Acerpure and Acer Branding
Acerpure smartphones, introduced under Acerpure India—a subsidiary of the Acer Group—are part of a parallel branding strategy.
This approach appears intended to address different consumer segments and needs through product diversification under the broader Acer umbrella.
Positioning in the Indian Market
The expected feature set and specifications suggest both smartphones are positioned to appeal to entry- and mid-level buyers, a category that remains highly competitive and price-sensitive in India.
If pricing aligns with this segment and AI capabilities are well-implemented, Acer could attract consumers seeking functionality without high costs.
Final specifications, pricing, and availability are expected to be formally announced during the April 15 launch event. The devices will be made available exclusively through Amazon India.
