App developers face high commission fees when distributing their apps through Apple’s App Store and Google Play.
Highlights
To address this challenge, Adapty, a New York-based app revenue management platform, has introduced FunnelFox, a web-based tool designed to help developers acquire customers and generate revenue outside traditional app store ecosystems.
A Web-Based Acquisition Funnel for Developers
FunnelFox enables developers to create web-based acquisition funnels using a drag-and-drop interface.
This allows for the design of interactive experiences such as quizzes to engage potential users. Once a user completes the process and makes a payment, they receive a direct link to download the app.
This approach enables developers to retain a greater share of their revenue by bypassing the up to 30% commission fees typically charged on in-app purchases by Apple and Google.
According to Adapty CEO Vitaly Davydov, the concept for FunnelFox was inspired by discussions with key customers who were already acquiring a significant portion of their users through internally developed web funnels.
Adapty developed FunnelFox to make this process more accessible and efficient for developers.
AI-Driven Optimization for Higher Conversion Rates
To enhance effectiveness, FunnelFox integrates AI-driven recommendations that analyze an app’s App Store or Play Store listing. The AI suggests relevant questions and structures to optimize engagement and conversion rates, tailoring experiences to specific audiences.
Over the past year, Adapty has been testing FunnelFox with a closed group of over 100 customers, tracking $20 million in revenue through the platform.
Early adopters have reported higher conversion rates and revenue growth compared to direct in-app purchases.
Integration with Subscription Management Platforms
FunnelFox seamlessly integrates with Adapty’s existing subscription management platform, ensuring that user profiles are automatically created upon web-based subscription purchases.
Any updates, such as renewals or cancellations, are synchronized in real-time, simplifying subscription management across platforms.
No-Code Paywall Builder and Advanced Analytics
To further streamline monetization, FunnelFox includes a no-code paywall builder, compatible with platforms such as iOS, Android, React Native, and Flutter.
This feature enables developers to create and manage subscription paywalls without coding expertise, making it easier to implement and adjust monetization strategies.
Additionally, the platform provides advanced analytics and A/B testing tools to help developers analyze user behavior, optimize conversion rates, and experiment with different subscription models. This data-driven approach allows for continuous improvements to monetization strategies.
Cross-Platform Support and Third-Party Integrations
FunnelFox offers cross-platform synchronization, ensuring that subscription statuses and premium access are consistently maintained across devices.
This guarantees a unified experience for users while simplifying subscription management for developers.
Moreover, the platform integrates with third-party tools such as Amplitude, Mixpanel, Firebase, and Adjust, allowing developers to track user behavior and optimize in-app purchases with a more comprehensive data-driven approach.
Revenue-Sharing Model and Market Adoption
Adapty’s business model for FunnelFox is based on revenue sharing, where the company takes a percentage of user acquisitions made through the platform.
While specific pricing details have not been disclosed, Adapty has indicated that it will follow a tiered pricing structure.
Currently, Adapty serves over 10,000 applications and tracks $1.2 billion in annual revenue, a significant increase from 2,500 apps in 2022.
Revenue Impact Dashboard
The company has raised $2.5 million in funding and, despite being profitable, remains open to further investment opportunities to accelerate growth.
Future Plans and AI-Driven Enhancements
Beyond FunnelFox, Adapty is working on additional AI-driven features across its products. One of the upcoming enhancements is AI-based payment screen optimization, which will provide insights into pricing and design improvements to boost conversions.
By offering a flexible, web-based alternative to app store purchases, FunnelFox provides developers with more control over user acquisition and revenue generation.
With its focus on no-code customization, AI-powered insights, and monetization tools, the platform presents a potential shift in how developers approach app distribution outside traditional marketplaces.
