Adobe has introduced standalone subscription plans for its Firefly AI models, marking a shift toward monetizing its generative AI tools.
Previously integrated into Adobe’s Creative Cloud suite, Firefly AI is now accessible as a dedicated platform at firefly.adobe.com.
Alongside this expansion, Adobe has launched a public beta for its AI video model, available through both the Firefly platform and the Premiere Pro Beta app.
Subscription-Based Model for AI Tools
With this update, Adobe is transitioning from offering Firefly AI as a Creative Cloud benefit to a paid service.
The Standard plan, priced at $9.99 per month, includes 2,000 credits, which allow for the generation of up to 20 five-second AI-generated videos, along with unlimited image and vector creation.
The Pro plan, at $29.99 per month, offers 7,000 credits, supporting up to 70 videos. Adobe is also developing a Premium tier, expected to support 500 AI-generated videos per month, though pricing details have yet to be announced.
For Creative Cloud subscribers, Firefly AI plans can be linked to provide additional AI generation capabilities within Adobe applications such as Photoshop.
Expansion into AI Video Generation
Adobe’s Firefly AI is entering the competitive AI video generation space, positioning itself against platforms like OpenAI’s Sora, Google DeepMind’s Veo, and Runway’s Gen-3 Alpha.
Firefly AI was trained on a dataset of licensed and public domain content, which Adobe emphasizes as a key factor in ensuring its commercial viability.
Unlike some AI models that rely on web-scraped data, Firefly AI aims to minimize legal and copyright concerns, making it an option for professionals seeking commercially safe AI-generated content.
As part of this expansion, Adobe has introduced Generate Video, an AI-powered tool available in public beta. It features:
- Text-to-Video: Users can generate video clips based on text prompts.
- Image-to-Video: Allows users to upload reference images for better control over the visual style of generated videos.
Both features offer customization options, including camera angles, motion effects, and stylistic adjustments. Currently, videos are limited to five seconds at 1080p resolution, but Adobe is working on 4K support and improved processing speeds.
Enhancements to Resolution and Video Quality
Firefly’s video generation tool now supports 1080p resolution at 24 frames per second, an improvement from the initial 720p output.
Firefly’s current five-second clip limitation remains shorter than OpenAI’s Sora, which allows for 20-second videos. Generation times for Firefly videos can exceed 90 seconds, highlighting an area where optimization may be needed for greater efficiency.
Adobe is positioning Firefly AI models as “production-ready,” emphasizing their suitability for commercial applications.
By using curated and licensed datasets, Adobe aims to provide businesses and creators with legally compliant AI-generated assets.
Additional AI-Powered Tools in Firefly Public Beta
Adobe has introduced two new AI-driven tools in the Firefly public beta to enhance creative workflows:
- Scene to Image: A tool that helps users create custom reference images using 3D modeling and sketching features, providing greater control over AI-generated visuals.
- Translate Audio and Video: Enables AI-powered dubbing and translation into over 20 languages while preserving the speaker’s voice, catering to global content creators and video professionals.
These features align with Adobe’s broader strategy of integrating AI tools into professional workflows beyond simple content generation.
Competitive Landscape
The generative AI video space is becoming increasingly competitive, with advancements from OpenAI, Google DeepMind, and newer players like ByteDance and Pika Labs.
Adobe’s approach focuses on offering a legally sound and commercially viable AI model, though maintaining competitiveness will require ongoing improvements in video length, rendering speed, and quality.
Adobe’s introduction of subscription-based access to Firefly AI represents a strategic move to expand its AI offerings. The platform’s success will likely depend on how effectively Adobe addresses user needs while balancing industry concerns about AI’s role in creative workflows.
