Adobe has officially launched its Firefly mobile app for iOS and Android, marking a significant move in its strategy to bring generative AI tools to a broader, mobile-first audience.
Highlights
- Mobile Generative AI: Adobe has launched its Firefly app on iOS and Android, bringing image and video generation tools to smartphones for the first time.
- Multimodal Creation: The app allows users to generate images and videos from text, apply generative fills, and extend visuals—just like the web version.
- Cross-Platform Sync: Projects created in the mobile app sync seamlessly with Creative Cloud, allowing users to continue work on desktop or web.
- Third-Party Model Access: Firefly mobile supports leading AI models from OpenAI, Google, Ideogram, Runway, Luma AI, Pika, and more.
- Collaboration With Firefly Boards: The mobile rollout is paired with enhanced Firefly Boards, now supporting video generation for creative collaboration.
- Massive Usage: Adobe reports over 24 billion assets generated via Firefly and a 30% rise in Creative Cloud subscriptions this quarter.
- Ethical AI Training: Firefly models are trained on licensed and public domain content, ensuring commercial safety and legal clarity.
- Freemium & Subscription Model: Unlimited standard image generation is included for subscribers, while access to premium features and third-party tools starts at $10/month.
- First of Its Kind: Firefly is now the first AI image generation app from a major software provider available on both mobile platforms.
This release enables creators to access Adobe’s latest multimodal models—as well as select third-party tools—directly from their smartphones.
Mobile Hub for Generative AI Creation
The Firefly mobile app offers functionality similar to its recently redesigned web counterpart. Users can generate images and videos from text prompts, apply generative fill to edit specific areas of an image, and extend visuals beyond their original boundaries.
Seamless integration with Creative Cloud allows projects started on mobile to sync and continue on desktop or web.
The mobile supports not only Adobe’s proprietary models but also third-party systems like,
- OpenAI’s image models
- Google’s Imagen 3 and Veo 2
- Flux 1.1 Pro
- Kontext by Black Forest Labs
- Ideogram 3.0
- Runway’s Gen-4
- Luma AI and Pika’s video generation technologies
Firefly Boards
In parallel with the mobile release, Adobe is updating Firefly Boards, its collaborative whiteboarding tool, to support video generation using both Adobe’s own AI and third-party models.
This enhancement aims to streamline real-time content creation and ideation, particularly for distributed creative teams.
Usage Metrics and Business Impact
Adobe reports that over 24 billion images, videos, and other assets have been generated through Firefly to date.
This momentum has contributed to a 30% quarter-over-quarter increase in new Creative Cloud subscribers, highlighting the growing demand for accessible, AI-driven creative tools.
Licensing, Safety, and Subscription Model
Adobe continues to emphasize legal and ethical AI development. Firefly models are trained exclusively on licensed or public domain content, helping mitigate copyright risks and ensuring commercial safety for users.
The mobile app offers unlimited standard image generation for subscribers. Access to premium features or third-party models may require an additional subscription, starting at $10 per month via Creative Cloud—similar to the pricing structure on desktop.
Industry’s First Standalone AI Image Generation App for Mobile
Released on June 17, Firefly becomes the first dedicated AI image generation app from a major software provider available on both iOS and Android. The move underscores Adobe’s vision of making AI-assisted creativity flexible, multimodal, and available on the go.
