Apple is reportedly planning a major shift in its iPhone release strategy, with the iPhone 18 series expected to launch in two phases.
Highlights
According to The Information, the iPhone 18 Pro models could debut in fall 2026, while the standard iPhone 18 and a successor to the iPhone 16e are anticipated to follow in spring 2027.
This adjustment from Apple’s traditional annual launch cycle suggests a more segmented rollout approach aimed at aligning product development with broader manufacturing and market dynamics.
The phased release could help Apple optimize supply chain management and sustain consumer engagement across a longer period.
While the Pro models are expected to maintain their typical fall release schedule, pushing the base models to the following spring could allow Apple to balance production demands and potentially boost first-half sales, typically a slower season for flagship devices.
In parallel with these changes, Apple is also preparing to introduce its first foldable iPhone, which could be launched alongside the iPhone 18 Pro models in fall 2026.
Although the company has yet to confirm the device, the foldable model is reportedly designed to rival existing offerings from companies such as Samsung and Huawei.
The device is expected to feature a book-style folding mechanism with a 7.8-inch inner display and a 5.5-inch outer screen, possibly reintroducing Touch ID through a side-mounted sensor due to the compact space within the foldable form factor.
The foldable iPhone may incorporate a titanium alloy casing and a hinge made from a combination of stainless steel and titanium, emphasizing durability and premium build.
Analysts expect the device to be positioned as a high-end model with a potential price around $2,500—placing it above current market alternatives such as Samsung’s Galaxy Z Fold series.
Apple’s focus is reportedly on delivering strong hardware performance, build quality, and AI-enhanced multitasking capabilities to justify the premium pricing.
Meanwhile, the company is also working on a thinner variant of the iPhone, referred to as the “iPhone 17 Air,” expected to launch in 2025.
A follow-up model is said to be in development for 2026. This thinner device may adopt a redesigned battery casing to address potential battery life limitations, reflecting Apple’s continued efforts to diversify its hardware offerings through varied form factors and targeted features.
Alongside product innovation, Apple appears to be advancing its long-term manufacturing strategy by expanding operations in India.
The company is reportedly testing production of the more affordable iPhone 18 variants in the country, marking a step toward reducing reliance on China for hardware assembly.
A new Tata Electronics facility in Hosur, Tamil Nadu, has begun producing older iPhone models, while a $2.6 billion Foxconn facility in Bengaluru is set to begin assembling iPhone 16 and 16e models.
This expansion into India supports Apple’s goals of cost efficiency and geographic diversification, particularly amid ongoing U.S.-China trade complexities. India’s growing smartphone market also makes it a strategic location for local manufacturing and potential sales growth.
Upcoming Developments for iPhone 18 & 17 Air
- First Foldable iPhone Expected in 2026
Apple is preparing a foldable iPhone with a book-style design, crease-free display, side-mounted Touch ID, and titanium alloy build. Launch is anticipated in fall 2026. - New Staggered Launch Strategy
iPhone 18 Pro models are expected in fall 2026, with the standard iPhone 18 and iPhone 16e successor arriving in spring 2027. This reflects a shift from Apple’s annual release cycle. - Manufacturing Expansion in India
Apple is diversifying production, with new facilities in Hosur and Bengaluru preparing to produce various iPhone models, including newer and budget-friendly variants. - iPhone 17 Air and Its Successor
Apple is developing a thinner iPhone variant with a redesigned battery system, planned for release in 2025 and 2026. - Foldable Model Market Positioning
The foldable iPhone may be priced around $2,500 and target premium users, focusing on durability, design, and multitasking features supported by larger screen real estate.
