Close Menu

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Microsoft Unveils Its First Homegrown AI Models – MAI-Voice-1 & MAI-1-Preview

    August 29, 2025

    Google Data Breach Exposed 2.5 Billion Accounts – How to Secure Your Gmail

    August 28, 2025

    Anthropic Blocks Hacker Attempts to Misuse Claude AI for Cybercrime

    August 28, 2025
    Facebook X (Twitter) Instagram Pinterest
    EchoCraft AIEchoCraft AI
    • Home
    • AI
    • Apps
    • Smart Phone
    • Computers
    • Gadgets
    • Live Updates
    • About Us
      • About Us
      • Privacy Policy
      • Terms & Conditions
    • Contact Us
    EchoCraft AIEchoCraft AI
    Home»Apps»Discord Launches ‘Orbs’ Virtual Rewards Program Following Successful Beta
    Apps

    Discord Launches ‘Orbs’ Virtual Rewards Program Following Successful Beta

    EchoCraft AIBy EchoCraft AIJuly 14, 2025No Comments4 Mins Read
    Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    Orbs
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Discord has officially launched Orbs, its new virtual rewards system, after completing a seven-week beta test.

    Highlights

    • Orbs Now Live: Discord officially launches “Orbs,” a virtual currency earned through brand-sponsored Quests and redeemable for in-platform rewards like Nitro trials, cosmetics, and profile effects.
    • Strong Beta Results: Millions of Orbs were earned during the seven-week beta, with 79% of users being first-time spenders and a 16x rise in initial purchases—indicating success in engaging previously non-paying users.
    • Dual Role: User Engagement & Advertising: The Quests not only boost user interaction but serve as plug-and-play marketing tools for brands, allowing campaign tracking via analytics partner Kantar.
    • User-Requested Monetization: Orbs were shaped by direct user feedback—82% of users wanted virtual currency options, and nearly half believed it would improve their Discord experience.
    • Targeting Non-Nitro Users: 70% of beta participants were not Nitro subscribers, showing that Orbs are successfully attracting the freemium audience. The three-day Nitro trials act as a non-intrusive upsell strategy.
    • Global Rollout Underway: Orbs is now launching globally, cementing it as a core feature of Discord’s monetization roadmap and signaling a shift toward scalable, community-friendly revenue generation.
    • IPO Timing and Strategy: With growing speculation about a potential IPO, this gives Discord a fresh monetization narrative—an advertiser-safe, gamified engagement engine backed by real user interest.

    Designed to encourage user interaction with brand-sponsored content, Orbs are earned by completing Quests—engagement tasks that involve interacting with games, products, or services.

    Users can then redeem Orbs for items in the Discord Shop, including three-day Nitro trials, profile decorations, limited-time cosmetics, and avatar effects.

    Strong Early Adoption

    The beta phase provided promising indicators of user interest. Discord reports that millions of Orbs were earned and redeemed during the test period.

    Notably, 79% of participants had never made a purchase on the platform before, and the company saw a 16x increase in first-time purchases.

    These metrics suggest Orbs could play a significant role in converting non-paying users into microtransaction participants—an area Discord has historically struggled to scale.

    Dual Purpose

    Beyond enhancing user experience, Orbs also serve a strategic function for advertisers. Quests act as a ready-to-use campaign engine, enabling brands to launch gamified experiences without having to develop custom reward systems.

    For Discord, this presents an opportunity to monetize through opt-in advertising without compromising the user experience.

    The company is also leveraging analytics firm Kantar to offer built-in marketing measurement for advertisers, including metrics such as brand awareness and recall.

    This makes Orbs-powered Quests a more attractive and accountable channel for marketers, transforming in-app engagement into data-driven, measurable campaigns.

    Community-Driven Monetization Strategy

    Discord says the idea was directly shaped by user feedback. According to a Q3 2024 user survey, 82% of respondents expressed interest in earning a virtual currency, and 46% believed it would improve their platform experience.

    Peter Sellis, Discord’s Senior VP of Product, described the feature as “player-centric monetization,” emphasizing that Orbs were not introduced as a top-down initiative but rather as a response to user demand.

    Targeting Non-Subscribers and Enhancing Nitro Trials

    Interestingly, the vast majority of beta users—70%—were not Nitro subscribers, indicating that the system is reaching the intended audience: users who are active on the platform but hesitant to pay for premium features.

    Although Discord hasn’t shared whether the Quests led to increased Nitro subscriptions, the integration of three-day Nitro credits into the rewards system functions as a soft trial mechanism—offering users a taste of premium access.

    Global Rollout

    Following the beta, Orbs is now being rolled out globally, positioning it as a long-term addition to Discord’s monetization strategy rather than a limited experiment.

    The timing also aligns with growing speculation about a potential Discord IPO, offering a new narrative for investors: a scalable, user-friendly, and brand-safe method of revenue generation.

    Apps Beta Discord Monetization Orbs Social Media Virtual Reward
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleQualcomm to Host First Snapdragon XR Day in India on July 21
    Next Article Qualcomm Developing Snapdragon SW6100 From Scratch for Next-Gen Wearables by 2026
    EchoCraft AI

    Related Posts

    Apps

    Google Data Breach Exposed 2.5 Billion Accounts – How to Secure Your Gmail

    August 28, 2025
    Apps

    WhatsApp Introduces AI-Powered “Writing Help” for Rewriting and Tone Adjustment

    August 28, 2025
    Apps

    Google Vids Introduces AI Avatars and Consumer-Friendly Video Editing

    August 27, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Search
    Top Posts

    Samsung Galaxy S25 Rumours of A New Face in 2025

    March 19, 2024383 Views

    CapCut Ends Free Cloud Storage, Introduces Paid Plans Starting August 5

    July 12, 2024293 Views

    Windows 12 Revealed A new impressive Future Ahead

    February 29, 2024232 Views
    Categories
    • AI
    • Apps
    • Computers
    • Gadgets
    • Gaming
    • Innovations
    • Live Updates
    • Science
    • Smart Phone
    • Social Media
    • Tech News
    • Uncategorized
    Latest in AI
    AI

    Microsoft Unveils Its First Homegrown AI Models – MAI-Voice-1 & MAI-1-Preview

    EchoCraft AIAugust 29, 2025
    AI

    Anthropic Blocks Hacker Attempts to Misuse Claude AI for Cybercrime

    EchoCraft AIAugust 28, 2025
    AI

    Claude for Chrome: Anthropic Enters the AI Browser Race

    EchoCraft AIAugust 27, 2025
    AI

    Gemini 2.5 Flash Image: Google’s Latest Move in the AI Image Race

    EchoCraft AIAugust 26, 2025
    AI

    Elon Musk’s xAI Releases Grok 2.5 Model on Hugging Face

    EchoCraft AIAugust 24, 2025

    Subscribe to Updates

    Get the latest tech news from FooBar about tech, design and biz.

    Stay In Touch
    • Facebook
    • YouTube
    • Twitter
    • Instagram
    • Pinterest
    Tags
    2024 Adobe AI AI agents AI safety android Anthropic apple Apple Intelligence Apps ChatGPT Claude AI Copilot Cyberattack Elon Musk Gaming Gemini Generative Ai Google Grok AI India Innovation Instagram IOS iphone Meta Meta AI Microsoft NVIDIA Open-Source AI OpenAI PC privacy and Security Reasoning Model Robotics Samsung Smartphones Smart phones Social Media TikTok U.S Update whatsapp xAI YouTube
    Most Popular

    Samsung Galaxy S25 Rumours of A New Face in 2025

    March 19, 2024383 Views

    Insightful iQoo Z9 Turbo with New Changes in 2024

    March 16, 2024219 Views

    Apple A18 Pro Impressive Leap in Performance

    April 16, 2024173 Views
    Our Picks

    Google Tests AI-Powered Age Estimation to Shield Minors Across Its Products in the U.S.

    July 31, 2025

    Apple Previews Major Accessibility Upgrades, Explores Brain-Computer Interface Integration

    May 13, 2025

    Apple Advances Custom Chip Development for Smart Glasses, Macs, and AI Systems

    May 9, 2025

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    Facebook X (Twitter) Instagram Pinterest
    • Home
    • Contact Us
    • Privacy Policy
    • Terms & Conditions
    • About Us
    © 2025 EchoCraft AI. All Right Reserved

    Type above and press Enter to search. Press Esc to cancel.

    Manage Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
    View preferences
    {title} {title} {title}