Google has introduced a new visual search feature in Chrome for iOS, allowing users to perform Google Lens-powered searches directly from their browser.
The feature, called “Search Screen with Google Lens,” enables users to identify objects, translate text, or gather information from any on-screen content without taking a screenshot or switching apps.
This update integrates AI-driven visual search into Chrome, enhancing the way users interact with webpages.
Streamlining Visual Search in Chrome
With Google Lens handling over 20 billion visual searches per month, this expansion provides iPhone users with a more direct way to conduct searches within Chrome.
Instead of manually capturing and uploading screenshots to Lens, users can now simply highlight, tap, or draw over elements on their screen to initiate a search.
To access this feature, users can navigate to the three-dot menu in Chrome’s bottom-right corner and select “Search Screen with Google Lens.”
A search panel will then appear at the bottom of the screen, displaying relevant results. This functionality mirrors Android’s Circle to Search, which allows users to interact with on-screen content using gestures.
Google Lens Integration Expands to the Google App
A similar feature, called “Search this Screen,” is also rolling out to the Google app on iOS. This option appears under the three-dot menu in the top-right corner, allowing users to conduct visual searches directly within the app without switching to another platform.
AI Overviews Enhance Lens Search Results
Alongside these updates, Google is integrating AI Overviews into Lens searches. Previously, Google Lens identified objects based on image matches from the web.
Now, AI-generated summaries will appear for more complex queries, providing additional context and insights.
For instance, users searching for an uncommon object—such as a unique fabric pattern—will receive AI-powered explanations alongside traditional search results.
Gesture-Based Interaction
The gesture-based search feature allows users to interact with on-screen content more naturally.
Whether reading an article, shopping online, or watching a video, users can tap, highlight, or circle an object to initiate a search. This improves accessibility and makes screen-based searches more fluid and efficient.
Google Lens Icon Coming to Chrome’s Address Bar
Currently, the feature is available via the three-dot menu, but Google plans to integrate a dedicated Lens icon into Chrome’s address bar in the coming months. This mirrors the Lens functionality introduced on Chrome for desktop last year, making visual search even more accessible.
Global Rollout
The Lens update is rolling out globally this week for Chrome and the Google app on iOS. AI Overviews will be available in English for supported regions, starting with mobile devices before expanding to desktop versions of Chrome.
By reducing the steps required for a visual lookup, these updates are expected to improve the overall search experience and expand the role of AI-driven tools in everyday browsing.
