Google is expanding its Vids video editor with AI-powered tools and launching a limited consumer version, aiming to make video creation more accessible for businesses, educators, and individual creators.
Highlights
- AI Avatars: 12 preset avatars with built-in voices allow scripted video creation without recording oneself, suitable for demos, training, and internal communications.
- Automatic Transcript Trimming: Removes filler words and long pauses automatically for polished video results with minimal effort.
- Image-to-Video Conversion: Veo 3 model enables creation of short, dynamic videos from static images, ideal for educators, marketers, and small businesses.
- Consumer-Friendly Version: Free version offers basic editing tools, templates, fonts, and stock media library; advanced AI features are reserved for paid or Workspace users.
- Educational Integration: Works with Google Workspace for Education and Google Classroom, enabling interactive assignments and video projects.
- Future Enhancements: Upcoming features may include noise cancellation, video backgrounds, filters, and multi-format support.
AI Avatars Enable Scripted Video Creation
A key addition to Vids is the AI avatars feature, which allows users to generate videos simply by providing a script. Users can choose from 12 preset avatars with distinct appearances and built-in voices, producing professional-looking video content without recording themselves.
- Use Cases – Ideal for product demos, training materials, and internal communications.
- Availability – Now generally accessible to eligible users, following a beta preview at Google I/O in May.
Google emphasizes the goal of helping users create videos efficiently, even without professional recording setups.
Automatic Transcript Trimming for Seamless Editing
Vids now includes automatic transcript trimming, which identifies filler words like “um” or “ah” and long pauses. Users can remove these elements with a single click, and the editor automatically adjusts the video, saving time and producing polished results.
Image-to-Video Conversion Using Veo 3
For short-form content, Vids now supports image-to-video generation through Google’s Veo 3 model.
Users can create eight-second video clips from static images, allowing for dynamic storytelling from photos. This feature is particularly useful for educators, marketers, or small businesses seeking quick content creation.
Free Consumer Version Expands Access
Google is also launching a consumer version of Vids with basic editing tools, including,
- Templates, fonts, and a stock media library
- Standard trimming and clip adjustments
While advanced AI capabilities like avatars and image-to-video generation are not included, this version allows hobbyists and small creators to explore video editing without a subscription or enterprise account.
Upcoming Enhancements
- Noise cancellation tools
- Video backgrounds and filters similar to Google Meet
- Multi-format support (portrait, landscape, square)
Release dates for these features have not yet been announced.
Access and Subscription Levels
- Google Workspace Business or Enterprise Starter users
- Google AI Pro or Ultra subscribers
- Google Workspace for Education customers
The consumer version is accessible to all users, ensuring broad availability for basic video creation.
Educational Integration
Vids integrates with Google Workspace for Education, including Google Classroom, enabling educators to assign video projects or share explainers with students. This enhances interactive learning and simplifies content creation for educational purposes.
