Google has officially launched its Veo 3 and Veo 3 Fast generative video models for general use via its Vertex AI platform, opening access to developers worldwide.
Highlights
- Public Access: Veo 3 and Veo 3 Fast are now generally available on Vertex AI—no beta sign-up or prior registration required.
- Two Models, Two Priorities: Veo 3 delivers cinematic-quality videos with synchronized audio, while Veo 3 Fast trades polish for speed.
- Image-to-Video Coming: Starting August 1, developers can turn images into videos, expanding use cases.
- Pricing by Model & Audio: Veo 3: $0.75/sec (with audio), $0.50/sec (without); Veo 3 Fast: $0.40/sec (with audio), $0.25/sec (without).
- Strong Adoption: 70M+ videos generated globally, with 6M from enterprise users like Canva, eToro, and BarkleyOKRP during beta.
- Creative Control: The built-in Flow Editor allows users to shape camera motion, adjust prompts, and customize scenes.
- Veo vs. Sora: Google’s Veo excels at realism and audio; OpenAI’s Sora emphasizes flexibility and longer clips but lacks native sound.
- Content Ethics: Google embeds SynthID watermarks and filtering to reduce risk of misuse or deceptive content.
Previously available only through a closed beta, the models can now be integrated freely into apps and workflows—no prior registration required.
Originally introduced in preview during June, the Veo 3 models have seen strong traction among early adopters.
Over six million videos have already been created using the models, and Google reports that the technology is now being used by organizations such as Canva, eToro, and BarkleyOKRP.
Pricing Structure on Vertex AI
Google has confirmed that image-to-video generation will be supported beginning August 1, adding new creative possibilities for developers using the Veo ecosystem.
- Veo 3 focuses on high-fidelity video generation, offering detailed motion physics, smooth scene transitions, and synchronized ambient audio or dialogue generation.
- Veo 3 Fast, on the other hand, prioritizes speed, sacrificing some cinematic polish for quicker turnaround—ideal for iterative use or applications where delivery speed outweighs realism.
Pricing for developers is structured by model type and audio usage.
| Model | With Audio | Without Audio |
|---|---|---|
| Veo 3 | $0.75/sec | $0.50/sec |
| Veo 3 Fast | $0.40/sec | $0.25/sec |
Market Demand
Since May, more than 70 million videos have been generated globally using Veo 3 models—including over 6 million by enterprise users during the beta phase.
This demand signals rising interest in AI-driven video tools across sectors like marketing, training, education, and internal communications.
Google’s Flow Editor, built around Veo 3, enables users to refine prompts, adjust settings, and control camera motion, resulting in rich, story-driven clips.
The ability to generate up to 1080p or even 4K content with synchronized sound, realistic movement, and complex visual transitions sets Veo 3 apart in the AI video generation space.
Comparing Veo 3 with OpenAI’s Sora
| Feature | Google Veo 3 | OpenAI Sora |
|---|---|---|
| Native Audio Support | Yes – ambient sound & dialogue | No – requires external audio editing |
| Visual Style | Cinematic realism, structured scenes | Narrative flexibility, longer clips |
| Speed & Iteration | Veo 3 Fast enables faster output | Sora offers longer durations & tools |
Each tool serves distinct creative priorities—Veo 3 focuses on polish and realism, while Sora leans into narrative range and modularity.
Ethics and Content Integrity
As with all advanced generative tools, Veo 3’s capabilities come with ethical considerations. A recent TIME report highlighted the model’s potential to produce misleading or sensitive content, including simulations of riots or political misinformation.
To address such concerns, Google has implemented SynthID invisible watermarks, along with content filtering mechanisms, aiming to mitigate abuse and improve traceability of AI-generated media.
Still, concerns persist about the spread of synthetic content online, particularly when shared without context or oversight.
