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R1 – The Revolutionary AI Assistant from CES 2024

The Rabbit R1, developed in collaboration with the renowned design firm Teenage Engineering, is not just another gadget; it’s a testament to the seamless integration of artificial intelligence into everyday life.


With its sleek, retro-inspired design, the R1 breaks the Mold of traditional devices, offering a fresh and user-friendly experience. Its compact size, reminiscent of a stack of Post-it notes, and vibrant, luminous orange accent makes it a functional and visually appealing piece of technology.

Its ability to simplify the complex is at the core of r1’s innovation. It combines various smartphone apps’ functionalities into one handheld device, offering an app-free online experience.


Design and Aesthetics

The design of the Rabbit r1 is a result of a creative partnership with Teenage Engineering, a Swedish design firm known for its innovative approach to technology and aesthetics. This collaboration has infused the r1 with modern technology and nostalgic charm, appealing to tech enthusiasts and design aficionados.


The luminous orange streak that adorns the device is not just a color choice but a nod to retro styling, making the R1 instantly recognizable and visually appealing.


The R1’s size is one of its most striking aspects. It is designed to be as portable as a stack of Post-it notes, so it fits comfortably in your hand or slips easily into a pocket. The device boasts a 2.88-inch touchscreen display, providing a transparent and responsive interface for user interactions.

The R1 features a push-to-talk button, an intuitive addition that simplifies voice commands and interactions. Alongside the switch is a scroll wheel, echoing the design of classic devices while offering a modern twist for navigating through the R1’s options.
The choice of materials and the striking orange color are about aesthetics and creating a tactile and engaging user experience.
Core Functionality of the Rabbit

The r1 merges various app functionalities into one device, eliminating the need for multiple apps. This integration streamlines booking flights, ordering meals, and planning itineraries. Powered by Rabbit’s LAM, the R1 executes tasks with a human-like understanding of digital services, allowing for a more intuitive interaction.

The r1 boasts the “Rabbit Eye,” a 360-degree rotating camera. It enhances its utility for video calls and scanning objects to provide relevant information, such as recipe suggestions. A user-friendly push-to-talk button enables accessible voice commands, simplifying the device’s operation and making it accessible to a broad user base.

The r1 is designed to seamlessly integrate into personal and professional life, handling many tasks efficiently and making daily activities more convenient. The device has features ensuring user privacy, including a non-continuous listening mode where the microphone activates only on command.


Technical Specifications R1

The R1 is equipped with a 2.3 GHz MediaTek Helio P35 processor, ensuring smooth and responsive operation. This processor is paired with 4 GB of RAM, which aids in multitasking and handling complex tasks efficiently.


It comes with 128 GB of internal storage, providing ample space for data and application needs, supporting its wide range of functionalities. The device features a 2.88-inch touchscreen display, offering clear visuals and an intuitive interface for user interactions.

A significant feature of the R1 is its 360-degree rotating camera, the “Rabbit Eye,” which enhances its utility for various interactive and scanning tasks. The r1 supports both Wi-Fi and cellular connectivity, with a dedicated slot for a SIM card, ensuring constant internet access wherever the user goes.


This connectivity is crucial for its functionality, as it relies on cloud-based processing for many of its AI capabilities. Rabbit claims that the R1 has an all-day battery life, which is essential for a device meant to be used throughout the day for various tasks.

The device is charged via a USB-C port, aligning with the modern standard for electronic devices, ensuring easy and fast charging. Compact and lightweight, the R1 is designed for portability, making it a convenient companion for on-the-go users.

Running on the proprietary Rabbit OS, the r1 leverages its software to maximize the potential of its hardware components, particularly in executing tasks with the Large Action Model (LAM).

Software and Intelligence


The device operates on Rabbit’s proprietary operating system, Rabbit OS. This OS is specifically tailored to optimize the R1’s hardware and enable comprehensive functionalities.


Rabbit OS is designed to be user-friendly and intuitive, ensuring that interactions with the device are seamless and efficient. The heart of the R1’s intelligence lies in the Large Action Model (LAM). This sophisticated system enables the device to understand and execute tasks human-likely.


LAM is engineered to navigate and operate within various digital environments, effectively acting as a personal assistant that understands and responds to the user’s commands. The r1 features advanced voice recognition capabilities, crucial for its push-to-talk functionality.


This adaptive learning capability signifies the R1’s potential to become more personalized and efficient as a personal assistant with continued use.


Rabbit emphasizes the importance of user privacy and security in the R1’s software design. The device offers users control over their data and the actions delegated to the system.


The R1’s software includes features to protect user privacy, such as the option to delete stored data and ensure that the microphone and camera are not always active.


Privacy and Security


A significant privacy feature of the R1 is its non-continuous listening mode. The device’s microphone is designed to activate only when the push-to-talk button is pressed, ensuring it does not record or listen in without user initiation.
This design choice is crucial for maintaining user privacy, preventing the device from inadvertently capturing private conversations.


The “Rabbit Eye” camera has a default position where its lens is blocked, serving as a built-in privacy shutter. This feature ensures the camera is not recording or observing when not in use.


The ability of the camera to rotate and twist also means that users can physically see and control when the camera is active, adding a layer of transparency to its operation.


Rabbit has incorporated features into thus allowing users to control their data. This includes options to review, manage, and delete personal data stored on the device.


Giving users control over their data empowers them to manage their privacy according to their preferences and concerns.
The rabbit employs advanced encryption methods for data storage and transmission, ensuring user data is protected from unauthorized access or breaches.


This encryption is vital for safeguarding sensitive information, particularly when the device is used for personal or confidential data tasks.

Rabbit commits to providing regular software updates for the R1, addressing emerging security vulnerabilities, and enhancing the device’s privacy features.

Market Positioning and Pricing


The R1 is positioned as a standalone AI assistant, distinguishing itself from typical smartphones and smart home devices. This positioning targets consumers seeking a dedicated AI assistant with advanced capabilities beyond standard devices.

Rabbit highlights the versatility of the product, which is capable of performing a wide range of tasks without needing multiple apps. This makes it appealing to users who value efficiency and convenience in managing their digital interactions.

The R1 is priced at 199 USD, making it accessible to a broad audience. This pricing strategy balances the device’s advanced features with affordability, aiming to attract both tech enthusiasts and the general consumer market.

A notable aspect of the R1’s pricing is the absence of a monthly subscription fee. This feature makes it a cost-effective option in the long term, as users can access its full range of capabilities without recurring costs.


Rabbit has opened pre-sales for the product, capitalizing on the interest generated at CES 2024. Early market penetration is crucial for establishing R1’s presence in the competitive AI assistant space.


The market positioning is heavily focused on the user experience. By offering a device that simplifies and enhances daily tasks, Rabbit aims to position the R1 as an indispensable tool in modern lifestyles.

Final thoughts


The introduction of the Rabbit R1 at CES 2024 marks a significant milestone in the evolution of personal AI assistants. With its blend of advanced technology, user-centric design, and a strong focus on privacy, this innovative device stands poised to redefine our interaction with AI in daily life.

The R1’s unique approach to integrating multiple app functionalities into a single, efficient device addresses a growing demand for streamlined digital experiences. Its ability to perform a wide range of tasks, powered by Rabbit’s proprietary Large Action Model (LAM), positions it not just as a gadget but as a versatile companion in personal and professional settings.

The thoughtful design elements, including the retro-inspired aesthetics, the groundbreaking 360-degree rotating Rabbit Eye camera, and the user-friendly voice command interface, make the R1 a functional tool and a statement piece in technology.

Moreover, Rabbit’s commitment to privacy and security in the design and operation of the product resonates with contemporary concerns, ensuring that users can enjoy the benefits of advanced AI without compromising their personal data.

Priced at 199 USD and free from monthly subscriptions, the R1 is an accessible yet powerful device, ready to cater to a broad consumer base.

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