Uber is making ride-hailing easier for older adults with the launch of Senior Accounts — a new feature designed for accessibility, independence, and family peace of mind.
Highlights
- Uber launches Senior Accounts to make ride-hailing easier and more accessible for older adults.
- The app’s new Simple Mode includes larger text, bigger icons, and a streamlined interface to aid usability.
- Family Profiles allow caregivers to:
- Set payment methods
- Pre-save destinations
- Book rides for seniors
- Track rides and contact drivers
- A toll-free phone booking line (1-833-USE-UBER) lets seniors book rides without using a smartphone.
- Medicare Advantage Flex card integration allows eligible users to pay for medical rides using their benefits.
- Senior Accounts are now live in the U.S. and 10+ international markets including India, France, Brazil, and South Africa.
- The move follows Uber’s Teen Accounts initiative, reflecting a larger effort to support multi-generational riders.
- Why it matters: Uber is acknowledging digital accessibility gaps and designing tools for users often overlooked by the app economy.
As part of their way to personalize the Uber experience for different age groups, Uber has rolled out a version of its app interface specifically tailored for seniors.
The update simplifies navigation, boosts readability, and includes support features that help families stay connected and informed during trips.
What Are Senior Accounts?
Senior Accounts are designed to remove the friction often faced by older adults when using smartphone apps. The updated interface includes:
- Larger text and icons
- Fewer on-screen elements
- Streamlined booking flow
The simplified view, called Simple Mode, can be enabled directly through the app’s accessibility settings. It’s available to seniors whether or not they’re part of a family profile, giving users flexibility in how they want to use the platform.
A Helping Hand from Family
Uber has also made it easier for families to assist their elderly loved ones. With Family Profiles, users can add seniors to their Uber account and help manage their ride experience. Family managers can:
- Set payment methods
- Pre-save destinations (like hospitals or grocery stores)
- Book rides on behalf of the senior
- Track trips in real-time
- Contact the driver directly if needed
Voice Booking and Medicare Integration
For seniors who prefer not to use the app at all, the company now offers a toll-free phone booking service at 1-833-USE-UBER. This option lets users call and request a ride by speaking with a real person — no smartphone required.
Another major feature: Uber is allowing eligible seniors to link their Medicare Advantage Flex cards to pay for rides related to medical visits.
This means trips to the doctor, pharmacy, or therapy sessions can now be covered through healthcare benefits — no need for third-party apps or services.
Now Available in the U.S. and Beyond
While Senior Accounts launched in the U.S., they’re now available in several international markets, including:
- India
- Brazil
- France
- Taiwan
- Hong Kong
- South Africa
- Portugal
- Mexico
- Chile
Uber has stated that further global expansion is in the works, although specific timelines haven’t been confirmed.
Why This Matters
The launch of Senior Accounts signals a shift in how tech companies are approaching accessibility. Instead of assuming all users are digitally fluent, Uber is actively designing tools for those who may have been left behind in the app economy.
It also follows Uber’s rollout of Teen Accounts last year — showing a broader strategy to support multi-generational households and make ridesharing work for everyone, regardless of age or digital familiarity.
