Samsung took center stage at the Galaxy Unpacked 2025 event in San Jose, California, to showcase its ambitious entry into the extended reality (XR) space.
The tech giant showed teasers for its XR headset, codenamed “Project Moohan,” and hinted at the development of smart glasses.
With a focus on combining cutting-edge technology, artificial intelligence, and innovative design, Samsung is set to challenge the leaders in the competitive XR market.
A Glimpse Into Samsung’s XR Vision
Samsung’s XR headset aims to redefine how users interact with both digital and physical environments.
The teaser revealed a device silhouette resembling Apple’s Vision Pro, promising advanced interaction methods such as eye-tracking, hand gestures, and speech input.
Eye-tracking technology, reportedly utilizing LEDs and infrared cameras, will allow users to select on-screen elements without physical touch, making the experience seamless and immersive.
Built on the Android XR Platform
At the core of the XR headset is the Android XR operating system, co-developed by Samsung, Google, and Qualcomm.
This platform integrates multimodal artificial intelligence to power advanced features and applications. Samsung announced that the device will include:
- Google’s Gemini AI Assistant: For enhanced usability and hands-free operation.
- Circle to Search Gestures: Innovative control methods for quick navigation.
- Immersive Tools: Features like live text translation visible within the headset and browsing through Google Chrome.
This collaboration between Samsung and Google positions the Android XR OS as a robust foundation for both productivity and entertainment, bringing new possibilities to the XR ecosystem.
Project Moohan’s Core Features
Project Moohan, first teased in December 2024, is Samsung’s flagship XR project. The company emphasized the device’s potential to integrate seamlessly into everyday life.
- Real-Time Interaction: Utilizing eye-tracking and gesture-based controls.
- Spatial Computing: Applications like Google Maps and YouTube appear in large, floating windows, offering users an “infinite desktop.”
- Hardware Excellence: High-resolution OLEDoS displays, a Snapdragon XR2+ Gen 2 chipset, and enhanced connectivity with Bluetooth 5.4 and Wi-Fi 7.
Samsung also confirmed that the XR headset would be compatible with existing Galaxy smartphones and tablets, creating a cohesive ecosystem for users.
Expanding Wearable Horizons with Smart Glasses
In addition to the XR headset, Samsung hinted at developing lightweight smart glasses. While details were sparse, the teaser suggested the glasses would incorporate multimodal AI capabilities, including gesture controls and speech recognition.
These glasses could serve as an everyday extension of the XR headset, offering practical functionality for on-the-go users.
Advanced Hardware and Software Synergy
Samsung’s XR headset is designed to provide an unmatched immersive experience, featuring:
- Ultra-High-Resolution OLEDoS Displays: For crisp visuals and high refresh rates.
- Qualcomm Snapdragon XR2+ Gen 2: A powerful chipset designed for XR applications, capable of handling multiple cameras and resource-intensive tasks.
- 16GB RAM: Ensuring smooth multitasking and optimal performance.
These specifications, combined with multimodal input methods like eye tracking, gesture controls, and speech commands.
Applications of XR Technology
Samsung envisions its XR headset as more than just a device for entertainment. The headset’s spatial computing capabilities will allow users to perform various tasks.
- Browsing with Google Chrome.
- Navigating immersive Google Maps views.
- Translating text in real-time, displayed directly in the user’s line of sight.
This focus on practicality sets Samsung apart, making the device a tool for productivity and everyday convenience rather than just a novelty.
Pricing and Availability
While Samsung has not announced a specific release date, the XR headset is expected to launch by late 2025.
Initial pricing is rumored to exceed $2,000, positioning it as a premium product aimed at early adopters and professionals. Availability will likely be limited to select markets during the initial rollout.
Challenging the XR Market
Samsung’s bold entry into the XR space marks a direct challenge to Apple’s Vision Pro. By leveraging partnerships with Google and Qualcomm and integrating the Android XR OS, Samsung is positioned to offer a compelling alternative.
The inclusion of AI-powered applications and seamless integration with existing Galaxy devices further strengthens its appeal.
What Lies Ahead
Samsung’s XR headset and smart glasses signal the beginning of a new era in wearable technology. As the company refines its offerings, it aims to bridge the gap between innovation and convenience, delivering devices that transform how users interact with technology in their daily lives.
